Every C-level executive from every industry must read it! In Sunil Gupta’s book “Driving Digital Strategy,” he explains why incumbents are increasingly struggled as new and nimble players enter their established markets.Disruptors or challengers offer customers … Not very specific on 'how'. Format: Print ... Based on almost ten years of research, this book provides a framework for companies to reimagine their … Digital transformation requires strengthening the core and building for the future at the same time.”, Stevo's Best of the Best Books for October, 2018, New Memoir Finds Fool's Gold in Silicon Valley's Tech Rush. On several occasions, the author mentions topics like AI, machine learning, deep learning, and so on, but treats them only as buzz words. Driving Digital Strategy: A Guide to Reimagining Your Business. Very informative and authoritative. Clear, logical reasoning of importance of companies driving their digital strategy in a time when AI, data, and analytics are changing the business dynamic. The structure of the book is superb. I went into this book with high hopes, as my company is current making a big shift to digital and I was looking for a toolkit to help smooth this transition. Disruption and transformation get a lot of hype and for good reason. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. The exception to this statement is the small sections on acquiring and engaging customers which I thought were very well done. That is, they don’t treat digital strategy as separate from their overall strategy. The book What’s Your Digital Business Model, by Peter Weill and Stephanie L. Woerner, explores how companies can reinvent themselves to become successful in the digital economy. By: Sunil Gupta. Un muy buen libro sobre la transformación digital y su abordaje en la empresa. This book was a Best of the Best for the month of October 2018, as selected by Stevo's Book Reviews on the Internet. It also analyzes reviews to verify trustworthiness. Search E ngine Market ing o r SEM is t he comprehensive strategy to drive traffic to your business, pr imarily t hrough pa id e fforts. Strategy, not Technology, Drives Digital Transformation This is an annual global study led by MIT Sloan Management Review and Deloitte. Amazing book , important for marketers as well as business owners , managers , leaders and students. This need not be cause for anxiety: new rules are emerging and you will find an excellent first draft in these pages. Learn More. I don’t remember the last time when a nonfiction book with Digital in its title kept me awake at night. One of my favorite parts of the story was seeing how Brick and mortar stores such as Best Buy are battling with online Retailers, specifically Amazon, for business. Welcome back. While Driving Digital Transformation Through Data and AI attempts to be a guide to changing your company and the world through data and AI, it’s missing proper implementation (like so many AI projects). Books on leadership, strategy, innovation, communication, managing yourself, and more. it requires changing the DNA. Fast and free shipping free returns cash on delivery available on eligible … After listening to his HBR podcast, I rushed to get my hands on this invaluable volume. It … I highly recommend this book to those looking to see how many companies around the world transform in this digital age. Top subscription boxes – right to your door, Driving Digital Strategy: A Guide to Reimagining Your Business, See all details for Driving Digital Strategy: A Guide to Reimagining Your Business, © 1996-2020, Amazon.com, Inc. or its affiliates. NPR: Book Reviews Summary judgment on books of note, from NPR personalities, independent booksellers and critics from across the public-radio spectrum. Those stories represent a heritage that most are trying to preserve and maintain. They are related but each needs its own time slot or the operational issues could easily smother the strategic reviews. He teaches digital transformation, agile product development, and product strategy … As always some of those businesses did well and some did poorly (like GE). Actualmente escuchamos mucho de este tema y no siempre con buen sustento, por eso es interesante el planteamiento que nos hace este profesor de Harvard. Reviewed in the United States on November 20, 2020. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. A well-structured book in the most straightforward possible language. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Open up to over 6 million eBooks and audiobooks on award-winning eReaders and the free Rakuten Kobo App. My expectations from non-fictional books are very low. Driving Digital Strategy, explains how companies are transitioning into the digital age, by analyzing the success and failures of other companies. Really another good one which also gives a good framework of how one can transform an organisation that's not digital native. COVID-19: WHAT TO DO … Didn't finish - a good look at how some companies are using digital strategies to get different results. This book provides comprehensive guidelines, critical pillars and especially, paradigms of corporates which successfully implement digital applications in their R&D, marketing, logistics and even human management. Cannot ignore and be profitable in this day and age. Slovensko má v súčasnosti jedinečnú možnosť pristúpiť k obnove svojho hospodárstva, preto je dôležité upozorniť na … So their new CEO decide to create a platform, WeatherFX, that would allow business to predict sales with weather data. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. ISBN: 978-0749479077 BOOK REVIEW covers reviews of current books on management T his book … Advance Praise for Driving Digital Strategy:. Share. Organisations must recognize there are two dynamics going on in parallel: ‘running the organisation’ and ‘improving the organisation’. I went into this book with high hopes, as my company is current making a big shift to digital and I was looking for a toolkit to help smooth this transition. The 2nd half of the book is full of practical examples and I particularly liked that part. I think this book is quite good. Driving Digital Strategy, explains how companies are transitioning into the digital age, by analyzing the success and failures of other companies. It's mostly a compilation of case studies and articles about companies that have improved their operations and profitability by integrating digital tools and strategies into their work culture. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Digital strategies that drive more customers, purchases, and revenue for your business. Advance Praise for Driving Digital Strategy:. Verlag Info Datenschutzerklärung Nutzungsbedingungen Hilfe Info Datenschutzerklärung Nutzungsbedingungen Hilfe Here's what I found: The first half of the book seemed like a conglomeration of short articles from Forbes, never diving too deep, only providing a few paragraph case study on a topic. I just finished Driving Digital: The Leader’s Guide to Business Transformation Through Technology by Isaac Sacolick. This book is practical, comprehensive, actionable, insightful and immediately applicable irrespective of your … If, however, you've been living under a rock, this is the book for you! Do not expect an excellent HBR article like 'Diamonds in the Data Mine' or the like. “Driving Digital Strategy: A Drive to Reimagining Your Business,” (HBS Press 2018), written by Prof. This book provides comprehensive guidelines, critical pillars and especially, paradigms of corporates which successfully implement digital applications in their R&D, marketing, logistics and even human management. Just a moment while we sign you in to your Goodreads account. Firstly, I'm an IT Director and have managed several companies through the process of digital evolution. The book Driving Digital Strategy by Sunil Gupta provides guidelines and advice for executing fundamental digital transformations in companies, based on lessons from digital … Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com. I like the book because it gives the real-life case studies inferring how Digital strategy can drive growth. Best Buy. He knows what works and what doesn't. Book Review: Driving Digital Strategy Posted On July 9, 2020 In Driving Digital Strategy, Sunil Gupta provides a framework for reinventing your business through digital transformation journey. However, I still feel that both sections could have been a long feature in an online magazine which a person could have read for free. So their new CEO decide to create a platform, WeatherFX, that would. You can get to know more, but not much in technical knowledge, about digital tech and business. Books on leadership, strategy, innovation, communication, managing yourself, and more. Worth reading. Seit 1992 erfindet sich REVIEW immer wieder neu. Thanks, Sunil! WD Security, free download. There's a problem loading this menu right now. The exception to this statement is the small sections on acquiring and engaging customers which I thought were very well done. Must read. 8 reviews. Meine Mediathek. The Harvard Business Review … By: Sunil Gupta. give me a view about business in Digital Evolution time. Digital transformation has been with us in some form or another for the last 20 years, when you think about it, it’s been happening far longer than 20 years. Strategy Book Review: After reading this best book on strategy, you will learn that only 5% of the workforces understand the company’s strategy, 25% of managers have incentives linked to strategy, 60% don’t link their budgets to strategy, and 85% of executives discuss strategy less than one hour per month. Whether you're a marketing executive or a general manager, this program dives deep into the latest marketing concepts and strategies, enabling you to become a leading-edge practitioner. These companies are typically transitioning from legacy systems to new platforms and in the process, rediscovering the core values and energy that originally went into establishing the company in the first place. Useful framework for understanding digital transformation, Reviewed in the United States on November 25, 2018. July 24th 2018 Easy read with lots of good cases and recommendations. by Harvard Business Review Press. Driving Digital Strategy by Sunil Gupta did. One interesting Discovery was that, at a certain dew point people rushed to buy bug spray, and apparently that is when mosquitoes' eggs hatch. The first part gives you a lot of examples of businesses that transformed themselves. As a seller, driving external traffic to Amazon is a smart way to gain a competitive advantage and, at the same time, to draw new customers. These books offer a wide range of insight for CTOs, CIOs, executives, business owners, industry pioneers, legacy companies and software developers. Your business NEEDS a well defined strategy. Im weltweit umfassendsten Index für Volltextbücher suchen. Book reviews and news about new books, best sellers, authors, literature, biographies, memoirs, children's books, fiction, non-fiction and more. Book A Meeting . Reviewed in the United States on March 4, 2019. The book is digital only and free. San Francisco is a gold rush town. The author is well qualified to write on the topic, being the co-chair of Harvard’s executive program on Driving Digital Strategy and … Refresh and try again. ... Driving Digital Strategy: A Guide to Reimagining Your Business. Each book includes special essays on transnational issues, as well as a selection of illuminating charts and graphics. Especially when they come to Digital Marketing, most books have one theory or framework and they keep repeating it to cover the 200 pages of the publication. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. Best Buy has transformed its business in the face of Amazon's threat. Abstract. It even learns from the failures of various digital transformation exercises and provides a good context for why they failed. Excellent book on the digital strategy and transformation. Gupta, the author Driving Digital Strategy, has studied digital … PDF | On Jun 1, 2017, Lakshmi Goyal published Leading Digital Strategy: Driving Business Growth through Effective E-commerce | Find, read and cite all the research you need on ResearchGate Driving Digital Strategy by Sunil Gupta did. You can still see all customer reviews for the product. It's time to get even more aggressive about transforming your company London: McGraw-Hill Li, Y., Guohui, S. und Eppler, M.J. (2008). If you have never bought digital marketing books before this would be a good one to start with because it is free. Highly recommended book and great read for your business class as well. Professor Sunil Gupta tackles this question in this presentation from our 2018 Future Assembly flash talk series. "Sacolick is a well-respected technology leader known for business acumen, innovation, and mastery of social media. RUSS CAMPBELL Driving Digital Strategy Gupta ISBN-13: 978-1-63369-268-8 9 781633 692688 9 0 “Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital … One is to lump together Strategic Reviews with Operational Reviews. To win on Amazon today, it is not enough just to find the right product and create an effective and attractive listing. STRATEGY, NOT TECHNOLOGY, DRIVES DIGITAL TRANSFORMATION • MIT SLOAN MANAGEMENT REVIEW 3 Strategy, not Technology, Drives Digital Transformation MExecutive Summary IT Sloan Management Review and Deloitte’s 1 2015 global study of digital business found that maturing digital businesses are focused on integrating This digital marketing books overview is excellent and provides good step-by-step advice for setting up and running your blog. Nothing revolutionary but lots of interesting examples. Driving Digital Strategy: A Guide to Reimagining Your Business Sunil Gupta Harvard Business Review Press (August 2018) “What got you here won’t get you there.” Marshall Goldsmith. Nonetheless, it is a great book to start having an idea of how a digital strategy might look like for your business or line of work. Wir unterstützen Vorstände, CEOs und Topmanager dabei, Antworten auf die strategisch wichtigsten Herausforderungen in den Bereichen Wachstum, Profitabilität, technologiegetriebene Transformation, M&A, Operating Modell und Nachhaltigkeit zu finden. Especially when they come to Digital Marketing, most books have one theory or framework and they keep repeating it to cover the 200 pages of the publication. Read Driving Digital Strategy: A Guide to Reimagining Your Business book reviews … And Goldman Sachs and many others are using digital technologies to reimagine their businesses. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides. Strategic Survey provides objective, in-depth analysis of the developing relationships between major powers, charting the significant events and strategic decisions of the previous year. Should capture more small to midsize case studies that have made successful digital transitions. It's a good book for those who want to understand more digital marketing. Conclusion: Digital Transformation Is Here. The Weather Company, which is now owned by IBM had a hard time gathering revenue when TV viewership started to decline. Your recently viewed items and featured recommendations, Select the department you want to search in, A great strategic guide for companies trying to evolve in the disruptive era, Reviewed in the United States on August 2, 2018. Harvard Business School professor Sunil Gupta will lead a live, interactive HBR webinar on digital transformation. There aren’t many books about people in their 20s who move to Silicon Valley with dreams of earning a living... To see what your friends thought of this book, Driving Digital Strategy: A Guide to Reimagining Your Business. Great Overview About Digital Transformation Foundations, one of my favorite reads of the year. Trust The Franchise Experts. It includes relevant examples showing that digital transformation is a change in mindset... a gradual process which cannot be done through offloading a unit to drive innovations. Back-to-Back Champs. Driving Digital Strategy, explains how companies are transitioning into the digital age, by analyzing the success and failures of other companies. Boston: Harvard University Press, 2018. The book seems to be targeted toward those who do not keep up with current trends in business. There were very few revelations in this book. It’s a good read bui I expected more from the seasoned author. It does not provide much useful information for successful navigating a digital strategy, only THAT one should make the transition. Prepare for repetitiveness. This page works best with JavaScript. The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age is a strategy guide for technology professionals who have been on the offensive line of ushering their organizations into the digital … With many strategies for overcoming digital transformation, there is truly something for everyone in this list of top 12 books. A very good and helpful book that help to understand how successful design strategies worked and help you to understand how they could be applied. Absolutely one of the must-read books for any business students who want to learn from successful examples of digitalization! The book seems to be targeted toward those who do not keep up with current trends in business. The book seems to b. I went into this book with high hopes, as my company is current making a big shift to digital and I was looking for a toolkit to help smooth this transition. By Sunil Gupta, ... $32.00. REVIEW macht nicht nur Mode, REVIEW macht Deine neuen Lieblingsklamotten. Everything in information technology has led up to this: the digital transformation … Now that Retailers possess this data, they are able to maximize efficiency. However, I still feel that both sections could have been a long feature in an online magazine which a person could have read for free. Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com. Find Daily Deals, read previews & reviews and get book recommendations. Full of facts and cases, as also with basic principles and conclusions, also advises. Okrúhly stôl driving.digital 2020 reagoval na zmeny v automobilovom priemysle a doprave. On several occasions, the author mentions topics like AI, machine learning, deep learning, and so on, but treats them only as buzz words. Gupta highlights the ways in which companies often miss the big picture in technology by chasing misaligned implementations of it. Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. It provides very relevant examples of successes in the Digital Marketing scenario and deep dives into the reason for their successes. Driving Digital Strategy: A Guide to Reimagining Your Business. I would highly recommend this book for people interested in understanding how Digital Marketing works and how they help businesses arrive into the 21st century. It’s my digital transformation Bible. One of my favorite parts of the story was seeing how Brick and mortar stores such as Best Buy are battling with online Retailers, specifically Amazon, for business. Every organization makes plans for updating products, technologies, and business processes. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Amazon.in - Buy Driving Digital Strategy: A Guide to Reimagining Your Business book online at best prices in India on Amazon.in. I found this book a helpful one. Here's what I found: The first half of the book seemed like a conglomeration of short articles from Forbes, never diving too deep, only providing a few paragraph case study on a topic. Mit REVIEW bekommst Du immer topaktuelle Designs. Here's what I found: The first half of the book seemed like a conglomeration of short articles from Forbes, never diving too deep, only providing a few paragraph case study on a topic. Search the world's most comprehensive index of full-text books. “what I’ve learned is that the leaders who achieve transformative results go all-in on digital. So while I have studied the concepts laid out in this book during my MBA classes, this book actually structured all those thoughts in a very systematic manner and covered lots of topics in the domain of Digital Marketing and Business Transformation Strategies. Shantanu Narayen, President and CEO, Adobe--"Navigating digital disruption is a key strategic issue that is front … Some Useful Insights And Some Outdated Material, Reviewed in the United States on September 13, 2018. Marketing is responsible for driving the organic growth of a business, and digital technologies have significantly changed the practice of marketing to become agile, data-driven, and measurable. Not only ideas and examples but also how to implement them. Longstanding principles of the world of business are becoming untenable due to digital disruption. digital age provides. Start by marking “Driving Digital Strategy: A Guide to Reimagining Your Business” as Want to Read: Error rating book. Driving Digital – A Book Review. Buy Driving Digital Strategy: A Guide to Reimagining Your Business by Gupta, Sunil online on Amazon.ae at best prices. Very interesting and insightful. Here’s what’s inside each section of the book: Digital transformation is no longer news--it's a necessity. Hence it i s a lso ca lled Pa id Searc h Mar keting. Hubert Joly, Chairman and CEO, Best Buy--"Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital … There were some occasionally interesting anecdotes about projects that companies have done, but I spent most of the book checking how many pages were left. Reviewed in the United States on February 11, 2020. My expectations from non-fictional books are very low. This book is also suitable for young entrepreneurs who desire to envision what types of marketing strategies should be utilized for their newly-established businesses. Have the rules of strategy changed in the digital world? Fit for Growth lays out the framework managing costs in a strategic way using detailed, real-world examples so that leaders across all industries can get their companies into shape — the right way. Accenture Strategy. His excellent book, Driving Digital, is valuable reading for CTOs, CIOs, and heads of Product. View Details | Press Book. Read 4,441 reviews from the world's largest community for readers. This book has some great case studies, supplemented with relevant research. As usual with books about strategy, the expectations the title raises are hardly met. “Digital transformation should be driven by the organization’s strategy and not just viewed as a collection of related projects. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Download Chapter 1 today to discover how the Fit for Growth journey can benefit your organization. Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Be the first to ask a question about Driving Digital Strategy. Driving Digital Strategy (Summary and Review) Many companies fail, despite their best efforts, at reinventing themselves in the digital age. Highly useful for Current and prospective CIO/CEOs. The target audience seems to be executives who have not read a business article in ten years. Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy Given the collaborative nature of this digital business strategy course, individuals and teams … My library leaders can use to benchmark how well they use digital to drive competitive strategy, enable superior customer experiences, and create operational agility.2 The Assessment Has Multiple Applications We built this digital maturity model to help companies assess their overall digital readiness. The Weather Company, which is now owned by IBM had a hard time gathering revenue when TV viewership started to decline. On several occasions, the author mentions topics like AI, machine learning, deep learning, and so on, but treats them only as buzz words. Driving Digital: A book review by Bob Morris. The change will not be overnight but will have long term results. For small to mid size companies/entrepreneurs it may have been more relatable if other ‘small giants’ were incorporated as case studies. Strategic Thinking as Seeing, in B. Garratt (Hrsg.) This book explains various things with relevant examples. Instead, they lead with a digital-first mentality and make sure their digital strategy touches all aspects of their organizations. Driving Digital Strategy is a master class in strategy and actionable insights." This was a very different experience. How Digital Transformation is Driving Customer Experience December 16, 2020 November 2, 2020 by Jamie Armstrong Customers today are a lot more demanding than they were just 5 years ago. Strong and brave executive leadership is needed to steer an organization along the digital … Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress. Toggle menu. John Deere has formed a data-analysis arm to complement its farm-equipment business. E-Book: Strategien der Personalentwicklung in der digitalen Revolution. Making Strategy Work: A Literature Review on the Factors Influencing Strategy Implementation Abstract Although numerous studies acknowledge that strategies frequently fail not because of inadequate strategy formulation, but because of insufficient implementation, strategy implementation has received less research attention than strategy formulation. We’d love your help. A guide book to go digital with practice examples backed up by research, Reviewed in the United States on August 12, 2018. Various use-cases and testimonials across the globe have proven just so. In my work, I get to steer the narrative into the future and help sustain these great businesses by helping them redefine and reinvigorate the company. Great examples of companies either using digital strategy to capture even greater momentum and market and other companies who ignored digital revolution and are struggling. Find book reviews, essays, best-seller lists and news from The New York Times Book Review. Connecting national messaging to a local audience for 1,000+ franchise partners. Sunil Gupta analiza con rigor pero también con una buena estructura y múltiples ejemplos, las distintas formas que puede tomar la estrategia digital en una compañía. This book is also suitable for young entrepreneurs who desire to envision what types of marketing strategies should be utilized for their newly-established busi. Developing Strategic Thought, pp. Goodreads helps you keep track of books you want to read. Drive book. This was a very different experience. The short review: Excellent…the best book … Digital transformation is the right time for businesses to reinvent themselves and to rebuild the role of IT strategy jointly integrated with business strategy (Bharadwaj et.al.2013). Webinar on digital transformation is no longer news -- it 's time to get more! Nutzungsbedingungen Hilfe Info Datenschutzerklärung Nutzungsbedingungen Hilfe have the rules of strategy changed in the digital age, analyzing! Bastion of traditional media, has created a thriving digital product behind a designed! And amplify the program 's impact first to ask a question about Driving digital strategy explains. Navigating a digital strategy, Harvard business Review … digital transformation Foundations, one of the must-read books for business. Which companies often miss the big picture in Technology by chasing misaligned of! Midsize case studies inferring how digital strategy can drive growth 12, 2018 bastion traditional! Companies are transitioning into the reason for their newly-established busi to mid size companies/entrepreneurs it may have more... Item on Amazon in the United States on August 12, 2018 I 'm an it Director and have several. They don ’ t remember the last time when a nonfiction book with digital in title... Of product the world 's largest community for readers the Operational issues could easily smother the Strategic with... If, however, you 've been living under a rock, this is the small on. These pages by Sunil Gupta will lead a live, interactive HBR webinar on digital 2019., you 've been living under a rock, this is the book because it the! Struggled in this new world August 12, 2018 in this list of Top 12.. Valuable reading for CTOs, CIOs, and more misaligned implementations of it a digital... Examples but also how to implement them on August 26, 2019 the industry under. 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Y su abordaje en la empresa not much in technical knowledge, about digital tech and business lists news! Or missing features Hrsg. themselves in the face of Amazon 's threat successful examples of digitalization blog! March 4, 2019 or launching a small independent unit, which many companies are transitioning into digital... Overnight but will have long term results transformation is no longer news -- it 's a problem this. Multiple Company representatives will foster teamwork and amplify the program 's impact up to over 6 million and! On September 13, 2018 the Strategic reviews with Operational reviews read bui I expected more from the seasoned.! At how some companies are using digital technologies to reimagine their businesses to! Picture in Technology by chasing misaligned implementations of it Times book Review that most trying. Essays, best-seller lists and news from the new York Times, formerly a bastion of traditional media has... Problem loading this menu right now Info Datenschutzerklärung Nutzungsbedingungen Hilfe Info Datenschutzerklärung Nutzungsbedingungen have! But will have long term results rating and percentage breakdown by star, we don ’ t a. Well-Structured book in the United States on November 11, 2020 had a hard gathering! Business students who want to read: Error rating book framework to digital. No longer news -- it 's time to get my hands on this is! Books about strategy, only that one should make the transition disrupted entire and...