November 14, 2017, 1:07 PM. While some scholars speak highly of media convergence, it is also not necessary in new media age. In addition, IPTV spread the world via the Internet and the audience also all over the world, but digital TV is limited in cable television in the locality. Thus, they could better to possess media market (Lawson-Border, 2006). Today’s customers demand experiences that are engaging […] Value. This has drastically change the way we consume media, people now think and behave differently because of this change. If you need this or any other sample, we can send it to you via email. He also argues that these days, web sites, computer games, digital images and more new media objects witness individuals have entered a new media age. Early radio stations partnered with newspapers in order to read news on the air, for instance, and MTV merged radio and television to a certain extent. Rapid technological advancement is gradually redefining the parameters of the telecommunications, cable TV and media industries. One example of media convergence as we know it today is illustrated through merging of … November 14, 2017, 1:07 PM. All these forms of media can also be thought of through the experience of the customer. Although for some people, they could not adapt to the products of media convergence and they could not change their lifestyle, media convergence still has necessitated to exist in the new media age. They would rather according to the traditional lifestyle to print off an email or online article. It seems that media convergence brings individuals numerous advantages in the new media age. The most expensive form of marketing – television ads – have the power to reach broad and targeted audiences, depending on the reach of the channels selected. As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. While traditional and new media can go hand-in-hand, there are a few reasons why you should consider adding new media to your mix over expanding your use of traditional media. He's been a marketer since the days of 56K modems, lectures on marketing and behavioral economics at a European business school, and was noted as one of the top 100 global business influencers by sage.com (those wonderful people who make financial software). Why IT/OT Convergence is Inevitable. Furthermore, Raboy (2008) states that BBC expanded mobile platform which the user may use the streaming media via the connection of. Media convergence is not about a newly achieved status quo (Jenkins, 2006, p. 16); rather, it relates to the idea of a process, a continuous change characterized by several parallel running developments and not terminating in a designated endpoint. Our society has never liked nowadays that is full of desire to information which have incredible amount, clearly and multifarious classification and the transmission speed even in seconds. Because the business models required to support such evolution haven’t emerged in the same way. This change is called a technological determinism where a … The 2005 Annual Report on American Journalism (The Project for Excellence in Journalism, 2005) discusses the inevitability from another perspective. Rapid technological advancement is gradually redefining the parameters of the telecommunications, cable TV and media industries. These forms include television, radio, print advertisements, and billboards. Transmedia Storytelling and the New Era of Media Convergence in Higher Education: Amazon.es: Stavroula Kalogeras: Libros en idiomas extranjeros Add a Comment. WiFi and use the iPhone and iPod touch to install iplayer. New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so. convergence is more inevitable and less threatening the more one looks at audience data. Follow him on Twitter at KEXINO, on Facebook at facebook.com/ranasinha, or on LinkedIn at linkedin.com/in/ranasinha. He said that computing and media technologies were two parted progress, but when they converge, they may represent what the new media is. This has led to an increase in the competition for consumer’s time and attention that the content creators face. Marketing is media…is marketing. Read full article. Moreover, it is The intense competition in the wireless telecommunications and cable TV markets dictates higher revenue mix […] The business models are intertwined. It seems like there are a lot of people saying this in th same way they say "making money is good," but there is still a vast gap between saying and implementing. This essay will discuss the importance of media convergence in the new media age. Zacks Equity Research. The inevitable result is a convergence and integration of the two. Nor will the flight crew spend time explaining what you’re supposed to do with the tray, even if they do feel it necessary to show you how to fasten your seat belt. With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies have made easier. In a similar vein, a few years ago it wasn’t difficult to know a TV ad from a TV show. He said that media convergence means various media present a development trend that is multi-function integration (Paul, 1983). For example, people could watch the famous fashion show Victororia’s Secret via IPTV and there is no time limitation (Held, 2007). our expert writers, Hi, my name is Jenn It seems like there are a lot of people saying this in th same way they say "making money is good," but there is still a vast gap between saying and implementing. Firstly, Manovich (2002) maintains that the coming of information society makes the development of media industry not only so fast, but also very urgent. It’s when non-media brands hire journalists to create content and make their website look like a magazine. Manovich claims that new media quite distinguish from the production. Firstly the essay will explore the background of new media and media convergence. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet.Media convergence transforms established industries, … You post that song you found on Sound cloud to your Facebook news feed where one of your friends sees it and uploads it to youtube as part of their videos. It allows content to be spread far and wide with the click of a button. Not only is there social in media, but there’s media in social. Media Convergence is different media sources joining together and becoming one. In case you can’t find a sample example, our professional writers are ready to help you with writing Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). As a result, all economies should eventually converge in terms of per capita income. Based on extensive empirical analysis, the authors analyse over 25 years of changes to media forms and expose the reality behind the notion that media convergence is inevitable and inexorable. What did I just see? The example of IPTV and media convergence of the BBC has proved that media convergence brings numerous advantages for individuals. In this article, we discuss technology convergence: what it is, the different types, how it is regulated, and its (relative) history. Convergence is the flow of content across different media platforms. It allows content to be spread far and wide with the click of a button. For example if you wanted to read a newspaper you didn’t have to buy a printed newspaper you could read it on your smart phone. Convergence is inevitable As reported in Ad Age , Richard Parsons said the convergence of traditional media and the Internet is inevitable. The line between social media and e-commerce is increasingly becoming blurred, commonly known as social commerce. Rapid technological advancement is gradually redefining the parameters of the telecommunications, cable TV and media industries. Ten years ago, the BBC began to explore the digital living space of the media convergence and their own development problems (Raboy, 2008). Arguments That Convergence Is neither Inevitable nor Likely. In 1998, the BBC Online emerged, it transformed into a “portal” website and provided a large number of program related background materials and extensibility reports to users. For example if you wanted to read a newspaper you didn’t have to buy a printed newspaper you could read it on your smart phone. New media and traditional media collision not only reflects the media develops to a certain stage of the inevitable result, but also give us a more colorful life in today’s society. When is media not media? Media convergence was also defined by Nachison, who was the director of American Press Institution’s media center. He believes this TV service mainly provides audio, video, pictures and text form about latest news information, education, entertainment content such as live Wimbledon, formula car, BBC outdoor concerts, the national election, political activities, and iPlayer Internet service. With the innovation of technology, people could not live without new media in today’s society. Media Convergence is different media sources joining together and becoming one. Was it an ad, an advertorial, an editorial or a piece of owned media? Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. It seems that the media convergence of the BBC makes itself has a broader development space in the new media age, not only limited to traditional media. Media convergence is the interlinking of computing and other information technologies, media content, ... IP-based convergence is inevitable and will result in new service and new demand in the market. Manovich (2002) states when cinema was appeared in our life hundred years ago, people totally realize the importance of the new media revolution and it was also the possibility that new media became available to our life. Convergence is the process where several media channels come together to exist and operate in synergy. It was an easier time. It is important here to consider the fact that much difficulty and disagreement had arisen in defining the notion of media convergence. Most theorists agree that in general terms, convergence means “coming together of two or more things”, however a variety of different arguments have been put forward in an attempt to define what exactly is coming together (Grant and Wilkinson, 2009). Firstly the essay will explore the background of new media and media convergence. Convergence is the process where several media channels come together to exist and operate in synergy. The business models that we have – and are currently working with – are still based upon the salad never touching the cheesecake. Zacks Equity Research. Why IT/OT convergence will be the inevitable change that awaits the industrial realm. 3. We also have a couple to help us better understand how this site is being used. Convergence is inevitable As reported in Ad Age , Richard Parsons said the convergence of traditional media and the Internet is inevitable. This process in which some technologies are no longer useful and others are simply changed in the way we use them, is known as media convergence. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. In 2007, BBC iPlayer came into the individual’s life, it provided about 1. Individuals not only through the radio and television form to obtain the news, but also through the network, mobile phone to get the latest information and watch TV programs. In some cases, mul… That the butter is supposed to be spread on the bread roll, and not smeared on the salad. The five major elements of media convergence—the technological, the … Sorry, but copying text is forbidden on this website. Media convergence is not about a newly achieved status quo (Jenkins, 2006, p. 16); rather, it relates to the idea of a process, a continuous change characterized by several parallel running developments and not terminating in a designated endpoint. Lawson-Borders (2006) states that with the development of media technology, media organizations will further to unite and the media convergence has a big impact for individuals that people may see this phenomenon everywhere. Discuss the importance of media convergence in the new media age. It erodes long-established media industry and content “silos” and increasingly uncouples content from particular devices, which in turn presents major challenges for public policy and regulation. You post that song you found on Sound cloud to your Facebook news feed where one of your friends sees it and uploads it to youtube as part of their videos.… 5 million online radio and television programs for the majority of Internet users (Raboy, 2008). When you get on a plane to travel to some far-off land, at some point during the flight you usually get a tray of food. Radio is another medium that can broadly target audiences. Thus, they do not feel very comfortable reading everything on the computer screen. IT/OT convergence involves integrating two worlds. We encourage you to use comments to engage with users, share your perspective and ask questions of … Live without new media age aspects will also be mentioned to an in... 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