With all of that out of the way, let me give you my final verdict. Discover all our 239 apps We add a new app every week! ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. And their sales agents are very thorough and look out for you immediate needs and future growth needs." If you need to integrate a lot of programs into a marketing automation system with a seamless sync to your CRM, Eloqua is your choice. Eloqua 10's campaign canvas is leaps and bounds ahead of Hubspot's workflows in terms of providing a visual experience. LinkedIn Ads; Google Ads; Facebook Ads; Resources; About Us; Let’s Talk; Powering efficient and sustainable growth using data & marketing automation. not every company excels in training, best practices, and support. It just seemed overly complex or we would have needed to hire a consultant. When we switched to HubSpot, those obstacles were removed. Top content on Eloqua, Hubspot and Marketing Automation as selected by the B2B Marketing Zone community. Imagine repeating this process multiple times. For example, you’ll need to remind Sales that one of your contacts filled out a high-intent form. 1 HubSpot is leading in most countries, including United States, United Kingdom, Canada, India and 156 other countries. If you need to grant or restrict access to users, like territory ownership for your sales team, HubSpot lets you set up teams so that information is only visible or editable to those who are responsible. However, if you are a ~$500M company with a small marketing department, HubSpot could be the perfect fit for your needs. Instead of having multiple point solutions, you can use HubSpot to create and measure every part of your customers' journeys. HubSpot is ranked #1 in Marketing Automation by G2 Crowd, and #1 by Gartner. Oracle Eloqua uses the Oracle Cloud with complete SaaS application suites for Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. can compare how your email is performing against other emails and drill down into emails to see exactly which links are generating the most clicks. It's tailor-made for orgs that want fast ramp-up and ROI and does a fantastic job of making sure that multiple resources exist for whatever question you might have." You’ll also be able to implement lead scoring models to rank contacts based on their buying probability. Collect data from any form solution you use, Custom, hidden, and dependent form fields, Template/custom coded landing page development, Social monitoring, publishing, and reporting, Get a holistic view of the contact’s journey, Send 1:1 emails from the contact or company record, Segment content and contacts by team, business unit, region, or other dimensions, Take a look at the dozens of courses available. For marketers without coding experience, it can be hard creating the assets necessary to generate leads. From the content on the blog, to your emails opened and clicked, to your leads generated, your customers closed, and having reports showing you how each of those stages are performing. You can easily build email, social, and ad campaigns, leverage automation to streamline processes, and report on your campaigns with powerful analytics reports. More info Documentation. Yes, thanks to our tool! According to Datanyze data for the top million websites on the planet, Hubspot has … HubSpot is a growth platform that combines scalable marketing tools with the power of a CRM to give you insight into how your marketing efforts are affecting your customers across their entire journey with your business. Heather Robinette, MBA. 2. You will notice that for yourself or new users on your team, the ability to quickly create assets such as emails will take a long time to understand. The tools are usually cumbersome and clunky, which means that it takes too long to create campaigns and close deals. On average, our customers see a 32% lift in leads per month after 3 months of active use. HubSpot and Oracle Eloqua offer marketing automation platforms that help businesses manage their marketing campaigns—this page compares the tools side-by-side.Ready to see the power of campaigns in HubSpot Marketing Hub? With Eloqua you’ll be able to track contact behaviors, identify prospects, and mobilize profiles all in an effort to increase handoffs to your sales team. In fact, HubSpot’s implementation time is 40% faster than the average implementation time of marketing automation leaders (source). The Oracle CRM is not included with Eloqua though, so you’ll have to pay separately. About Oracle Eloqua. HubSpot empowers marketers to manage and analyze their marketing campaigns easily, all in one place. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Product Comparison Marketo. This software, now part of the Oracle Marketing Cloud product, is missing some of the basic marketing automation features that make it a little less robust than both Marketo and HubSpot. Of the top three marketing automation suites, HubSpot, Marketo and Eloqua, HubSpot continues to be the fastest-growing and most popular, as far as new user installations are concerned. However, the biggest differentiators between both solutions is the breadth of product features and ease-of-use. Eloqua is an enterprise outbound marketing powerhouse that is fantastic if a company has the resources and time needed to deploy it properly. Intrigue audiences with personalized campaigns across multiple channels including email, display search, web, video and mobile. Top content on Eloqua and Hubspot as selected by the B2B Marketing Zone community. What is HubSpot. In order to make sure your marketing team is supported, you will probably need to hire a dedicated Eloqua IT person so that teams are supported in using the software, adding to your company’s Total Cost of Ownership. You’ll also enjoy features like smart send times, A/B testing, and more, that help you keep your emails optimized for all of your contacts. HubSpot houses all of your analytics in one place, from top-of-the-funnel information to engagement and revenue. Marketing automation, email marketing, social media, ads, landing pages, CMS, and more built-in making it easier to get found online. You’ll understand which of your contacts engaged with posts on Facebook, and see your leads come into the CRM after they filled out a lead ad. Act! In 2018, the 5 most popular integrations were Zapier, Mailchimp, Slack, Wordpress, and SurveyMonkey. Inside the analytics tool, besides email specific analytics such as open and click rates, you can compare how your email is performing against other emails and drill down into emails to see exactly which links are generating the most clicks. HubSpot’s email analytics and reporting offer in-house data that gives you deep insights into how your marketing emails are performing. Blendr.io is an embedded integration platform for SaaS companies. Eloqua can listen for key activities and adapt the experience or move customers to a different campaign to better match their interests. If your sales reps are on the go, there’s no need for them to bring their laptops -- simply use the HubSpot app for IOS or Android to log, note, and track deals. You can imagine the targeting abilities that this opens to marketers who don’t have the time to cross reference social accounts and their CRM. Eloqua; HubSpot; Pardot; Marketo; Lead Generation. It's tailor-made for orgs that want fast ramp-up and ROI and does a fantastic job of making sure that multiple resources exist for whatever question you might have." Premier Services - If you are looking for consistent team support, we have options available from ongoing consulting to project-based consulting, and even technical help. Eloqua has a robust marketing automation tool that you can use to set-up complex email campaigns. Recreate your automation sequences in Eloqua by navigating to the Orchestration -> Campaigns -> Create a Multi-Step Campaign and carefully replicating your Hubspot actions into your new Eloqua automations. Oh boy, I do a lot of implementations and work in each of the above so I'll do my best to answer your question concisely here. And much more than just email and marketing automation tool that you can analyze customer behavior through analytics. Small to mid sized businesses team - Anytime a member of your user has a question, out! Eloqua offer marketing automation leaders ( source ) with personalized campaigns across multiple channels including email, display,! 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