What is it? Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.. ( Log Out /  It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet. Not only is Disney dominating the animation industry (horizontal integration), the institution is also able to manipulate other media industries such as TV streaming, online social networks and the gaming industry (vertical integration). In recent years we have seen a convergence between computers and mobile devices in a unified digital environment: the reality of cross-platform or multiscreen consumerism. Media convergence is the combining of two or more mediums. Technological convergence, also known as digital convergence, is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance.For example, watches, telephones, television, and computers began as separate and mostly unrelated technologies, but have converged in many ways into interrelated parts of a … I just received an email from Grace Hawkins, the project leader of the Global City project. Harry Potter and the Deathly Hallows Part 1 was produced by Warner Brothers and Heyday Films, with additional international contributors. This means audiences can view information on the film and learn more about it. This has helped Disney to market and advertise their films for free. In some cases, mul… ( Log Out /  Change ), This is a text widget. Now, how have they changed? http://techcrunch.com/2012/08/29/if-content-is-king-multiscreen-is-the-queen-says-new-google-study/, No Responses Yet to “Cross-Platform Convergence”, Mega Celebrities and the Fans that Created Them. Choose from 487 different sets of media convergence flashcards on Quizlet. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Change ), You are commenting using your Google account. Smartphones are used for the shortest amounts of time (17 minutes per session). The at&t ad on page 19 of the Sunday New York Times says that the merged companies of at&t and SBC can deliver “cross platform convergence”. Create a free website or blog at WordPress.com. The way media companies are reorganizing in order to accommodate these new consumption patterns is interesting to observe as they also restructure to account for recent trends in user-generated content. Change ), You are commenting using your Twitter account. This cross-media convergence has helped Disney to advertise their products as they can promote their products for free to audiences. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Results from recent research conducted by Google give statistical insight to the emerging consumption patterns of consumers across four different media platforms: smartphones, tablets, laptops, and TVs. An example of this is 20th Century Fox working with MySpace, to create a viral marketing campaign. CROSS MEDIA CONVERGENCE. For example, they have a review on Moonlight that is independent and on Star Wars the Force Awakens. Although synergy and cross media convergence sound very similar, there is a key difference which separates the two. Change ), You are commenting using your Facebook account. ( Log Out /  Films Cross media convergence is when two or more media based products are being used on just one platform. You can use a text widget to display text, links, images, HTML, or a combination of these. Jenkins mentions we must rethink what it is to consume media, and media consumers are now viewing content on multiple devices as well as multitasking during consumption. Send me a PM! Cross Media Convergence is a way for people to view films via a platform rather than heading to the movies, you probably are known to many of these platforms such as Netflix, Hulu, and a whole ocean full of ways to digitally watch films or shows without having to either go to the movies or even pick up the remote controller. Cross-media Convergence and Synergy USA Conglomerate Without Convergences and Synergy USA conglomerate New Media in marketing Cross-media convergence: They used different media platforms: Print, moving image, digital, radio in order to marketing their films Films like The Hunger Cross media convergence and synergy in productiondistribution, marketing and exchange in a case studyfrom Sony Music.Case Study on Sony: BeyonceCross Media Convergence:Beyonce has been around for years, and is a well known artist that belongs to Sony,and has done for many years, in this time; she has shown great cross mediaconvergence.As described above, cross media convergence is … Cross-Media convergence. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. In fact, cloud services seem to represent everything that convergence stands for: They integrate data, applications and personalized content, regardless of type or format, and make them available to users wherever they are and whenever they need them, thus supporting multi-device and cross-platform uses of media. Disney infinity…Disney life…However, this domination of the digital sphere is often derided by many critics because it is seen as a form of Disneyfication. Participatory Media Culture and a cycle of News. Change ). What cross-platform marketing has achieved is the convergence of different mediums onto one platform, while advertisers still use traditional methods such as TV ads they can recirculate this content via websites such as Youtube and social media sites, essentially broadening their reach for … Streaming sites like Netflix has helped Independent institutes to gain publicity for their films and audiences to gain interest in them. In Skyfall’s case the movie was promoted via a music track (Adele’s song Skyfall) and vice versa. Cross media convergence is extremely important in helping promote artists from both independent record labels and large institutions. Then when the film is out, audiences can prosume it by writing a review or a blog about it. The cross-media convergence between Disney and ABC and ESPN has lead to them becoming vertically intergrated. Change ), You are commenting using your Twitter account. Internet has allowed media giants to reach out as many customers as possible and raise their market share. When it comes in the terms of media; convergence to me is the connection between certain technologies, information, and content. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. For example, CNN is not only a news website where… It can occur frequently in production, distribution or exhibition. Without doubt digital technologies have revolutionised the way global audiences consume products from the film industry. 4. Convergence is exciting and is the new and up coming trend in Journalism. Media convergence is changing the ways in which businesses make use of media, such as the adoption of cross platform marketing strategies. Adverts Video Media convergence is the joining, or ''converging,'' of distinct technologies into one. This is because it allows the artist to target a larger audience because they are promoting their work on a different platform. The next stage in this media convergence is the all-out collision between TV and digital, with the consumption of audiovisual content eminently online and increasingly mobile. Convergence across all media platforms 10th August 2011 — Dean Williams Media convergence is still a fairly new phenomenon, and one which has caught many companies by surprise For decades industry analysts have been predicting the death of newspapers, books and print, suggesting that digital versions would render them obsolete. With the new world of the internet comes a new form of journalism: convergence. ( Log Out /  Convergence is the process where several media channels come together to exist and operate in synergy. Disney’s Instagram has over 9 million followers. Moreover, web 2.0 is not the only way institutions can encourage audiences to consume in interactive and immersive ways. Results from recent research conducted by Google give statistical insight to the emerging consumption patterns of consumers across four different media platforms: smartphones, tablets, laptops, and TVs. Bij crossmedia worden er meerdere platformen ingezet voor één marketing campagne. Change ), You are commenting using your Facebook account. Cross media convergence is also used by higher concept film industries as it involves two media companies collaborating for the purpose of generating profits (synergy). Edit them in the Widget section of the, Disney Consumer Products and Interactive Media. ( Log Out /  In particular, web 2.0 has facilitated a new interactive and immersive environment for audiences. De optelsom van al deze media uitingen binnen één totaalconcept wordt crossmedia genoemd. Change ), You are commenting using your Google account. Media products promoted across other platforms – YouTube, social media, online networks, streaming sites like Netflix and HULU. Case studies – what year were these films made?» The … Hey Gym Owners and Pt's We help you Pocket 10-15k in new revenue in 30 days! Also, they view the trailer on YouTube which gives the institute free advertising from secondary circulation. Cross Media convergenceis exactly how it sounds…» Producing, distributing and exhibiting across different media’s» Overlaps technological convergence» How do independents and conglomerates make use of a range of platforms? Its used a lot in TV, film and computer graphics. For example, the YouTube channel Screen Junkies have review on independent films and commercial films form the ‘big six’. This is mainly targeted at young audiences as they use social media more and as they enjoy Disney more. Computer animation – global illumination…Nevertheless, it is also a sign of dumbing down because audiences are confined to the imaginary worlds of one institution (albeit one with subsidiaries). 17 likes. Disney is made up of five different divisions, including: The development of the Avengers Alliance Facebook game is another example of cross-media convergence and synergy, with the Disney Interactive division developing a game to promote the Avengers film through social media. Economic convergence is where the creation of a digital media form comes from a consolidation, or combination, of companies. Article: http://techcrunch.com/2012/08/29/if-content-is-king-multiscreen-is-the-queen-says-new-google-study/. 2. Cross media convergence and synergy allows production houses to distribute their films effectively to a wide range of platforms such as cinemas, Netflix, Facebook. Cross Platform Media. Aviles, JA, Carvajal, M (2009) Integrated and cross-media newsroom convergence: two models of multimedia news production – the cases of Novotecnica and La Verdad Multimedia in Spain. ( Log Out /  Like all film institutions, Disney continually is trying to saturate the internet with content and because their budget is incredibly high, it is easy for the institution to exploit this arena. Independent institutes don’t have the same brand image or brand equity as Disney and don’t have vertical or horizontal intergration with other institutes. Media & Platform Convergence More here personalizemedia.com - A range of charts created by Gary Hayes across games, social networks, cross-media, broadband services, virtual worlds. The literature on globalization and convergence has several threads. What does it actually do? In contrast cross media convergence is where a media product is promoted across other media platforms. Media convergence - Media convergence - Transmedia storytelling: One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. Convergence 14(2): 221 – 239 . Also, “[t]he research found that a majority of online tasks get initiated on a smartphone while being continued on another device.” While this may not be surprising, “sequential device usage” has significant implications on the way companies (in this case Google) think about content creation and the presentation of their content. In 1978, the term Convergence was first coined by Nicholas Negroponte which stated that modern devices in combination with technology, social media, and internet form the basic structure of Convergence in media, It brings together the “3 C’s”,i.e communication, computing, and content which is a direct result of the digitization of media content and high usage of the Internet. ( Log Out /  I hadn’t heard that term before so I Googled it, and found 368 hits, many of which are actually a differently punctuated version.Perhaps it’s telling that the fifth hit is the Corporate Gibberish Generato on AndrewDavidson.com: It usually involves a process that decouples content from media, allowing the same story or entertainment to exist in multiple forms. This means they have to advertise their film themselves which causes issues for them. The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. The Walt Disney Company is an example of cross-media convergence as it produces and distributes a … CONSUMPTION Used in various presentations already and all marked as creative commons - attribution, non-derivative, non-commercial. Cross-Platform Convergence 03Sep12. Media products promoted across other platforms – YouTube, social media, online networks, streaming sites like Netflix and HULU. T he journalism industry is always changing. ( Log Out /  It takes completely separate ideas and smashes them together, so that we're left with one big idea. This morning I woke up to good news! Independent institutes use social media to advertise their films. It is very hard for children to avoid Disney’s reach and it could be argued that there is a lack of variety for children to consume. Denk aan televisie, radio, websites of social media diensten. Keywords Audience autonomy, big data, convergence, data architecture, digitalization, media … Henry Jenkins describes this new convergence as “…the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who will go to almost… ...media convergence, innovation, cross-discipline collaboration. A fantastic example of Disney utilising web 2.0 is…whilst conglomerates such as Disney find web 2.0 very lucrative, independents are also able to take advantage because…example…However, Marxists would contend that there is an illusion of choice because most consumers are creatures of habit and they are drawn to the major online institutions such as Google, Facebook, IMDB where companies such as Disney have a huge adverting presence. Learn media convergence with free interactive flashcards. The screen used for the longest periods of time is the TV, but 77% of consumers’ time spent watching TV is accompanied by using another device. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Synergy implemented for Skyfall. We are not too familiar with it as we should be in today's society, but there are numerous examples of convergence across many different platforms. Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates (e.g., Star Wars, The Matrix, Harry Potter, … Marketing for Maze Runner was done with eleven character cards being released. CROSS PLATFORM MEDIA LTD - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity Cross-platform conceptual limits are discussed within the context of the broader socioeconomic landscape of mass media digitalization and big data. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Wat is crossmedia en hoe richt je … The study of transmedia storytelling—a concept introduced by Henry Jenkins, author of the seminal book Convergence Culture—is an emerging subject. The Text Widget allows you to add text or HTML to your sidebar. This is seen as cultural imperialism and therefore it has the opposite effect of the designs of media pluralism. Twitter Games Facebook Music Summary News Camera What is the primary function of the iPhone? Interestingly, “90% of all of our media consumption, or 4.4 hours per day, is happening across all four (which doesn’t leave much room for paper-based books and publications; or for radio).” Not only does this indicate consumers’ preferences for digital resources over print, but also the findings of this research carry strong implications for how content should be designed. Separate ideas and smashes them together, so that we 're left one..., radio, websites of social media to advertise their films for free there is a text widget to text! 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