Some examples are paying a local chef to post about using produce from your organic, urban farm, or sending your new sneakers to a basketball player to wear in pictures they post. Give us a call at 919-341-8901 or schedule a time with one of our Google listing experts. Just remember to make personalized content concise and don’t go into too much in-depth detail of their interests or behavior. With the decline of desktop usage and the prevalence of smartphones for the majority of our internet browsing, more websites are created with a mobile-first design. It’s easy to put together and cost-effective, especially compared to graphics and copy. Here are three online marketing trends that have been big over the past few years and will continue to be big in the digital marketing world. Conversely, they have the potential to become weapons of disinformation, causing serious problems for users seeking accurate, authentic content and resulting in a dystopian social media experience. The website will still work correctly on desktops and large screens, but the user experience is tailored to mobile users. Over the past few years, Instagram, Pinterest, and Facebook have all introduced ways for e-commerce stores to create shoppable posts. It is also important that your values align with those of the influencer so that your message and mission are appropriately communicated, and you can be confident that you’re both working together to reach the same goal. events. These moving parts, along with many others, are continually changing as new technologies, techniques, and near-endless Google and Facebook algorithm updates keep many digital marketing teams on their toes (including us!). Enter automated bidding strategies. Generally, when you have a question, you type your question into Google, hit enter, and click on the article that best answers your question or gives you the information you need. No-click searches may be beneficial to the reader and the search engine company, but you can also use them to your advantage. These platforms have taken note that people are using them to shop, and they’ve made it easier for merchants to sell via social media. Voice Search. Digital Marketing Trends to Watch in 2021 The digital marketing landscape is endlessly shifting, so businesses must keep an eye on growing trends to ensure they can keep up in this dynamic industry. Voice search is undoubtedly rising in popularity. Plus, it tracks analytics, so you can see what’s working and what’s not so you can make tweaks and adjustments. Increases brand awareness and user engagement. Marketing automation and email automation are software platforms that let you set up promotions and campaigns, set a “trigger” or schedule a release in advance, and let the software work for you. Increased sales and conversions! You’re offering value to your visitors while also learning more about them based on the data being inputted into your calculator. These allow Google to use machine learning to analyze the tremendous amount of data it has on its users to adjust your bids in real-time. In addition to helping small and medium businesses offer a better experience, chatbots can provide 24-hour service, vital information, and instant answers to your customers’ questions. You can manage your business information in Search, Maps, and other Google properties. Top Digital Marketing Trends for 2021. For example, a person looking for the nearest Indian restaurant might type “Indian restaurant Raleigh” into Google, but might ask Cortana, “where is the closest Indian restaurant?”. Forecasting The 2021 Digital Marketing Landscape. The popularity of voice search both at home and on our phones has led to one of the most significant shifts in using keywords. Improving the user experience on mobile helps users navigate the website with greater ease and increases conversions. While our search results will never be perfect, we’re as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone. If more than 75 percent of your traffic comes from smartphones and mobile devices, or your analytics show a consistent rise in mobile traffic to your website, mobile-first design may be right for your business’s website. Streaming Video Ad Engagement Video will continue its … Email marketing is decidedly not a new marketing tool. Think about the t-shirt cannon at a baseball game. Can you make your ‘how-to’ list a little longer while staying accurate, so that the snippet’s information is cut off and searchers have to click through to see the full list? Personalized video advertising is being integrated into emails to create more personalized messages, share information more quickly, and prevent your message from being lost in a wall of text. He pointed out that the COVID-19 pandemic has shown us that keyword research isn’t always helpful when the world is in … Take a look at this shelving unit we tested in the TheeDigital conference room: RankBrain is part of Google’s core algorithm that processes search queries to determine the most relevant result using advanced machine learning. In fact, it’s one of the … With Shoppable Posts from Instagram, you can feature or tag a product for users to see, fall in love with, and buy without ever having to navigate away from your post. We’ve talked about marketing automation, email marketing, and video, so it’s certainly no surprise that content marketing isn’t going anywhere anytime soon. Automated bidding isn’t anything new – Smart Bidding made its debut in 2016 – but most business owners aren’t aware of what it is or what it does. You can increase visibility and organic traffic through SEO, and build a brand with your social media presence. Examples of interactive marketing include: If you’ve got an e-commerce business, having a link to your shop in your bio or linking to a specific product in your Instagram Stories is great – especially if you’re a verified presence or have over 10,000 followers. For instance, through a combination of AI and facial deep fake technology, brands can quickly and easily dub videos into thousands of languages, making content that much more personalized and relatable for global audiences. Using a native integration, they’ve made it easy to tag and shop products directly in your posts. Using the same kind of AI that’s found in voice search and smart assistants, chatbots use instant messaging to chat with visitors to your website. How much of your budget should go to influencer marketing and TikTok? How Publishers Can Turn First-Party Data Into a Strategic Asset, TV’s Strong Halo Effect Will Enhance Digital Campaign Performance, Stop Data Crunching and Start Storytelling, Parenting Is Harder Than Ever and Here’s How Brands Can Help, By Rachel Berman, GM, Verywell Family, Fit, and Mind, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Brands will no doubt … Primarily these are knowing and leveraging the keywords you want to rank for, providing content for every stage of your sales funnel from new visitors to loyal customers, and building engagement to create brand ambassadors who are sharing your content. Google Verified Listings for Local SEO… No-Click Searches also Known as Featured Snippet. In fact, 15 percent of searches we see every day are new — which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. In light of all the … As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends we’re excited to see more of in 2021. It’s an effective way to show off new and existing products. When running a social media contest, be sure to think through the entire process carefully. Almost 90 percent of US marketers reported seeing measurable improvements after implementing personalization strategies, and more than half reported a lift greater than 10 percent. Read more articles by Christopher Lara. Brands that advertise with them get the benefit of boosted search results. We know that what worked in 2018 or 2019 may not work the same way in 2021, and to get the best possible results for our clients, we have to stay on top of these trends. Reducing these can speed up your authority in Google and your page load speeds (both good things). Case studies to provide proof of your success. Some easy ideas for adding value to your social media stories are: Social media contests can be an effective way to engage your audience and encourage customer buy-in. Video launched to one of the top forms of content in 2019, and that trend shows no sign of stopping. You just need to enter your email address, and within a few minutes, your gift arrives in your email, and a few days later you start getting personalized emails from the business. First, let’s look at the benefits: The key is to make sure you’re moderating any user-generated content. This is what’s called a no-click search. There is … Live video, such as Facebook Live and Instagram Live, keeps people watching three times longer than standard video. 1. Digital marketing is constantly changing. More small businesses are using marketing automation for things like: If you want to capture leads, nurture them, and convert them, marketing automation makes it easy to build an entire pipeline toward your goals, which is why it’s rapidly growing in popularity among small and medium businesses. Long gone are the days of keyword stuffing, now AI goes beyond just scanning your content for words and is currently looking for high-quality, intentional content designed to answer questions or provide value to the person searching. It also lets customers learn more about your business within Google Search results. This brings us to the next V – visceral. Some of the most effective forms of content marketing to help you meet these goals include: A slow-loading page is the number one reason users leave a website within a minute of landing on the page (also called the bounce rate)—even a second or two of a delay in how the page loads can negatively affect your conversion. While any company can talk up their products or services, other consumers can provide real, unbiased reviews. Adding interactive sections to your website is a great way to provide value for visitors, get them to engage with your website, and learn more about them. Consumer Trends Cause a Shift in Digital Marketing Trends Throughout the COVID-19 pandemic, consumers have shifted their shopping and spending habits from in-person to primarily online. Sometimes though, the answer is suggested to you in a paragraph at the top of the result page. Online reviews can make or break your business’s ability to attract new customers or clients. What platform will this run on, and how long will the contest last? I would love to see voice search, AR, VR, and other trends to grow in digital marketing very rapidly and there should be more trends … To get the best possible results from a Google Ads campaign, Ads specialists analyze every piece of data and continuously tweak and adjust keywords, bids, and ad phrasing. There is a stable growth of purchases made from mobile devices. Brands will no doubt continue to move their advertising and marketing spends from traditional media into the digital sphere, which is expected to account for 51% of 2020 ad spending. Content is everywhere – videos, blogs, emails, social media, etc. Before designating dedicated employees as torchbearers or ambassadors for your company, it is important to look at their personal pages and profiles to confirm they align with company standards. Our marketing experts can help! Managing PPC can mean “jumping the line” on search engine result pages. having an image sitemap will increase the likelihood of your images being discovered by search engines, use descriptive filenames for images before uploading them to your website, add alternative text to all image aka “Alt tags”. By 2022, chatbots are expected to help businesses save over 8 billion dollars a year. Synthetic media covers everything from face-swaps and AI-engineered stock photos to CGI influencers and deep fake videos. It is the exciting, fleeting nature of this medium that makes it so powerful. These boxes, called Position Zero in search engine results, often come with an image and all the information you were looking for displayed in an easy to distinguish box. A global pandemic, widespread social unrest and polarizing political events. Let’s look at this example from Free People on Instagram: This photo is on their feed, and when you tap the photo, the dress name and price appear. Marketing automation can save you time and provide more personalized engagement. For some, it’s a game changer. Google Verified Listings and Local SEO​ If you own a business, one of the most important things … After all, with moving pictures, a lot can be said in a short time… Following widespread cuts to ad budgets earlier this year, a rebound is anticipated in 2021, with Zenith forecasting that ad spend will recover by 5.8% globally. Email newsletters to continue engagement and keep customers informed. Your next step is to attract them to your site for more of what you have to offer. You can have a company page where you post events and share articles, but to get even more traffic and engagement, have your employees share and comment on these posts. Certain settings for your blog can be implemented to cut down on spam, prevent link postings, and filter comments that include specific words. Once you offer a behind the scenes look, discount code, or limited edition product through Stories, followers will be hooked on your updates – as long as you deliver. … © 2020 Adweek - All Rights Reserved, Bracing for the Post-Third Party Cookie World, Outlook 2021: The Year Ahead in Marketing and Media, Report: WarnerMedia CEO Jason Kilar Held Meet-and-Greet With Top CNN Anchors Earlier This Month to Discuss Their Journalism, Possible CNN-Branded Streaming Service. WhatsApp, Facebook Messenger, and WeChat all offer businesses an inexpensive and easy way to provide direct, personalized contact and improve their customer experience. Yes, some have more staying power than others, but there’s almost always a “next best thing” waiting in the wings. The trick is to make sure you add something to these snippets that will draw the reader in and entice them to click on your website for more information, and away from the search engine that has provided them with a quick answer. Using their app and AR, customers can see what a piece of furniture would look like in their space before purchasing (or even setting foot in a store)! Be sure to thoroughly research the rules in your state and enforce them for yourself, your team, and the influencer you’re working with so the audience is aware they are being marketed to, and no laws are broken. In order to make sure the information displayed is correct, you should verify your Google business listing and keep information up to date. In addition to the pop-up text boxes that are becoming commonplace on websites, the AI that power chatbots can also collect additional data to learn more about customers and offer recommendations, answer questions, and create a unique, tailored experience to your customers. Following widespread cuts to ad budgets earlier this year, a rebound is anticipated in 2021, with Zenith forecasting that ad spend will recover by 5.8% globally. What marketing trends are you predicting? Digital marketing is made up of a lot of moving parts. SEO Trends And Digital Marketing In 2020. This can increase your visibility, and this digital marketing trend shows no sign of slowing down. Think about how you can update your page titles to indicate what searchers will get when visiting your site. You may also consider setting goals and rewarding employees who often share your content; that way, the people who work for you are even more excited about sharing company news with their network. You’ll need to connect it with your Facebook profile, which in turn needs to be connected to your catalog of products. Cart abandonment – Automate an email or SMS message to go out when someone abandons a cart to let them know it’s still available or offer them a discount to return and make the purchase. Digital marketing trends in 2021 It is impossible to predict how the current pandemic will affect the future. Insights-driven marketing. | Blog Sitemap. As we enter a new decade and tech continues to change at a rapid pace, here are the latest digital marketing trends and predictions we're excited to see in the upcoming year. These tools can offer brands safe, cost-effective ways to develop content while remaining mindful of public health restrictions. If they’re uploading a plant photo, the search returns species information, while a landmark image will return historical data. Emails with videos have a click-through-rate that’s 8x higher than traditional email. This type of marketing is well known but comes with many rules and stipulations. You can Add high-quality images tagged with descriptive keywords, introduce an image search into your online inventory, and (if your target market uses Pinterest), consider advertising on this platform. check the verification status of your Google My Business listing, schedule a time with one of our Google listing experts, set up your business account for Instagram Shopping, virtually touring a hurricane-ravaged Puerto Rico. Each month, there are 1.3 billion active users on Facebook Messenger, and around 10 billion messages are sent between people and businesses via this messaging app. For businesses that operate on a local level, such as a plumbing company or a veterinary clinic, your Google My Business listing provides valuable information and helps establish your geographical location. Search for customer content your business is tagged in and repost it onto your Stories, Upload livestream video for people who didn’t see it live, Utilize polls, Q&As, and quizzes to engage viewers with your brand and encourage their involvement in your content, Create simple animations and short videos of your product or service in action. Simple and VERY effective. You can also moderate your UGC manually, though that may be challenging when you have massive amounts of comments and reviews. What do you plan to do with the information you’ve collected from the contest? Creating and using buyer personas can help you craft content that directly appeals to each customer segment – increasing engagement and loyalty, and boosting sales and conversions for your business. Artificial Intelligence All Over The World. If there’s no one to answer, set an away message that lets your customers know when you’ll get back to them and direct them to an alternate form of contact. Rules and Guidelines for Legal Copywriting on Your Website, Top Free SEO Chrome Extensions to Boost Website Rankings. If your business isn’t already using video marketing, you should get … We live in a digitally dominated world. This is a bit of an oversimplification, but all the things that make games engaging, addictive, and fun are now being used as marketing strategies for businesses to increase customer loyalty, brand awareness, and sales. Not to mention the risk of having a synthetic video manipulated for nefarious means. Agencies who try to pretend that this diversification of media buying isn’t happening and carry on with their typical approach won’t appeal to brands looking for more creative control and accessibility and could therefore suffer in 2021. Every technology or platform has its moment until something else comes along. The landscape of SEO and online advertising has shifted based on the … 10 Trends in Digital Marketing Details Written by Super User. 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