0000006335 00000 n Visit our COVID-19 resources for retailers to get tips on pivoting your marketing strategy during the pandemic. Amid all of the struggles small business owners are facing during the COVID-19 pandemic, it comes as no surprise that more than 100,000 small businesses have permanently closed since March. So, even if in the short-term, you may feel discouraged to invest in building an ecommerce future for your business. 0000001655 00000 n In this article we analyze how COVID-19 is reshaping the market outlook for payments in 0000104508 00000 n The only new products we see here are smartphones (probably, due to rumors that iPhone’s supply chain is under threat) and auto parts product pages.Â, If what we have seen from the data above signifies some less obvious turns in consumer demand and preferences, some things remain the same. All metrics have been standardized to 1-day-click and 1-day-view attribution and then separated into two sets: Mar. Today, we’ll highlight five of these accelerating trends. Especially if your business relies on in-person services, a key … Since 52% of consumers are trying to implement social distancing, more people are now shopping online for a growing number of new product categories. Product Categories Shifting During COVID-19. 0000070748 00000 n By using this website you agree with. COVID-19 pandemic has led consumers to ramp up online shopping, social media use, internet telephony and teleconferencing, and streaming of videos and films. 0000026160 00000 n Of the companies selling groceries, food and beverages, Doing the right thing isn't just good for the employees, … Federal Telework During the COVID-19 Pandemic: Cybersecurity Issues in Brief Congressional Research Service 1 Introduction President Trump declared the Coronavirus Disease 2019 (COVID-19) a national emergency in March 2020.1 In an effort to slow the transmission of COVID-19, the Office of Management and q3p��@lV$��'0�mº�ql*�)�#X��p�'�;0�7�M�8���W���D��z.�&����:!l�����|6�8`}0������/��U�*L�00�0p�ڎ�(ǫN ��� �zU� endstream endobj 23 0 obj <>>> endobj 24 0 obj >/PageWidthList<0 595.276>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/Shading<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 25 0 obj <> endobj 26 0 obj <> endobj 27 0 obj <> endobj 28 0 obj <> endobj 29 0 obj <> endobj 30 0 obj <> endobj 31 0 obj [/Separation/PANTONE#20368#20C/DeviceCMYK<>] endobj 32 0 obj <> endobj 33 0 obj <> endobj 34 0 obj <>stream Four consumer behavior trends emerge during the COVID-19 pandemic, the first EY Future Consumer Index finds LONDON, 23 APRIL 2020. So, it is not surprising to only see the ecommerce blue chips within the top 10.Â, Amazon, eBay, Walmart, Apple, and Aliexpress — all of these giants are absolute winners of this coronavirus crisis. 9 physical & e-commerce COVID-19 will permanently change e-commerce in Denmark Denmark is no exception. 0000008894 00000 n People in those countries have also begun avoiding public, crowded places. and e-commerce sectors on various regulatory issues and consumer trends. 0000005882 00000 n The monthly searches for products from these categories have doubled and sometimes quadrupled.Â, The sports gear’s biggest spike belongs to kettlebells searches that have risen four times just within one month. 0000097874 00000 n Across many countries where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social-distancing measures have been put in place. CPC: -16.65% 5. 0000105145 00000 n It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. The inherent idea remained with us this year, with only one exception — during the coronavirus pandemic, people went online grocery shopping.Â, Here is the data on the search volume changes within the past two weeks for some of the most popular Eater-related keywords:Â. You can read up more on market winners and losers throughout the COVID-19 pandemic in our latest post.Â, Stay-at-home order did not discourage consumers from thinking about fashion. 0000081682 00000 n 0000119297 00000 n 0000081947 00000 n 0000097773 00000 n The rest of the products are straightforward — Peloton, stationary bikes, and other exercise equipment.Â, You would expect to see air purifiers, freezers, and refrigerators to become more popular when people tend to stock up their houses with food and spend an unprecedented amount of time at home. Once again, we didn’t notice anything unusual about the user preferences for home decor brands - IKEA, HomeDepot, and Pottery Barn are among the most visited websites.Â, In comparison to previous industries, it may seem like a 5% increase in traffic is nothing, but retail is the category with over 14 billion monthly traffic. 0000120234 00000 n This brief discusses how the COVID-19 crisis is accelerating an expansion of e-commerce towards new firms, customers and types of products, likely involving a long-term shift of e-commerce transactions from luxury goods and services to everyday necessities. So, with the long-awaited yet accelerated shift towards online shopping, consumer behavior at the time of the COVID-19 pandemic is mostly about user behavior. While the novel coronavirus pandemic and subsequent lockdown have brought a wide variety of industries and markets to a standstill, one of the worst-hit sectors in India is the e-commerce … However, we have already been within this crisis for a while, and health is not the only matter preoccupying everyone’s minds now. For instance, the “Easter egg” keyword has seen a 20% increase in search queries YoY:Â, So, if the pandemic continues to spread, watch out for “conservative” consumer behavior during the holidays that are coming up our way. Also, “bidet” has witnessed the biggest search growth across the home appliances category.Â, Walmart is one of the biggest ecommerce players during the coronavirus outbreak.Â, And the most profound changes in consumer behavior and product preferences are visible when you look at Walmart.Â, It seems surprising to see that the top 20 most visited Walmart product pages have nothing to do with groceries. 0000009513 00000 n But the economic difficulties will pass, while consumer behaviors will continue. 22 0 obj <> endobj xref If what we have seen from the data above signifies some less obvious turns in consumer demand and preferences, some things remain the same. Optimize your website for higher rankings, increased traffic, better user experience, and conversions. %PDF-1.4 %���� So, many consumers turn to search for home decor — for pleasure or purely utilitarian purposes. 0000071119 00000 n E-commerce trends during COVID-19 Pandemic Anam Bhatti 1 , Hamza Akram 2 , Hafiz Muhammad Basit 3 , Ahmed Usman Khan 4 , Syeda Mahwish Raza Naqvi 5 , Muhammad Bilal 6 Get your business online, even if your business is inherently brick-and-mortar. Ecommerce habits tend to become even stickier once people go online. 1.2 Definition and Categorization of e-Commerce Platforms 6 1.2 Study Scope and Limitations 7 2. This post will guide you through the process. 0000002982 00000 n So, just within three months, it gained over 1.5 billion new visitors.Â, When almost all brick-and-mortar retail is shut down or considered dangerous to visit, all the everyday necessities — from groceries to that new iPhone charger — have to be purchased online. 0000112467 00000 n In the long-term, you are likely to double on the benefits. 11 onward (after). 0000035883 00000 n Future of Mobility: Post-pandemic growth opportunities will emerge in e-retailing, digital car platforms, bike-sharing, and in-car HWW features.While the Mega Trends above enforce change in a post-COVID-19 world, they also provide opportunities to build more resilience in the system. We hope that the insights shared in this report will help identify new 0000120352 00000 n Global Healthcare E-Commerce Market: Overview. www.example.com, We use cookies to give you the best online experience. 0000004499 00000 n And although these businesses may seem to be better equipped to serve the novel customer needs, due to the pandemic, this shift is spanning out of control. Some of the biggest retail chains have already been announcing that they are expanding their ecommerce sales. The Middle Eastern countries boost online retail during the coronavirus pandemic B2C E-Commerce's share of total retail sales in the UAE was … 0000119334 00000 n Please provide us with a valid email address so we could reply to you. So let’s take a brief look at the product categories that are seeing the biggest spike during the coronavirus.Â, SEMrush’s data on eBay’s fastest-growing product categories proves the data we shared above. Ecommerce & Consumer Trends During Holidays at the Time of COVID-19 Recent Easter Example. Considering these industries are historically high-volume search categories, even a few percent increase implies millions of new site visitors.Â, So, let’s look at each industry that is seeing the biggest spikes in traffic and online searches in more detail.Â, It is not unusual that the Books and literature category is seeing the overall highest increase in traffic. It’s been said that COVID-19 has hit fast forward on a number of trends, from e-commerce to workplace culture. 0000005478 00000 n 0000040744 00000 n We have also accumulated traffic data on hundreds of top websites across each industry with the highest volatility (SEMrush Sensor). • This has resulted in spikes in businessto-consumers (B2C) sales and an increase in - business-to-business (B2B) e-commerce.2 The increase in B2C sales is particularly evident We've polled our business community and consumers on buying habits and what other brands are doing to bring you the the latest ecommerce insights during this uncertain time. COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. What is puzzling, though, (puzzles take #2 spot in growth in the Hobbies product category). E-commerce sales’ strong growth is expected to continue long after the virus subsides. The current coronavirus (COVID-19) crisis is one that many of us feel underprepared for. 0000119804 00000 n (This is despite emergency loan programs and other Hail Mary responses to prevent 44% of U.S. economic activity from drying up.). Whereas, sites like Scholastic and Chegg are now a must-visit for students forced to stay and study at home.Â, Health ecommerce brands see the second-highest traffic increase across all industries. 0000089734 00000 n After all, we will all get through this coronavirus crisis and leave our houses eventually. 0000005658 00000 n The … This report covers the impact of the coronavirus (COVID-19) pandemic on B2C e-Commerce and online payments worldwide. As cities around the world encourage citizens to stay home to flatten the curve of Coronavirus (COVID-19), consumer habits are changing. Such companies are also doing some incredible things online - from gift vouchers to social media contests. Then, adjust your digital marketing strategy to make the most of the shift towards shopping online.Â, It is already clear that the coronavirus crisis will bring a long-term boost for ecommerce businesses, given they manage to stay in business during the rocky economy and shrinking consumer purchasing power.Â. PDF | On Jun 13, 2020, Anam Bhatti and others published E-commerce trends during COVID-19 Pandemic | Find, read and cite all the research you need on ResearchGate ROAS: +11.69% 3. As an index, we’ve compiled data from 20 accounts at a ~$50M annual spend rate. The rest believed the impact of the coronavirus pandemic could be felt for even longer and will have its effects on business until the mid of 2021. Holidays will always be holidays, regardless of any pandemic. h�b```a``�����x�,��؀����(R?�� (L�s 9� �k���Lҩ:�����k˪:T��*_`q�xY��ճ�^_���� �N� ���]��: *)(�¬ To better understand how consumer behavior and commerce have changed, we fielded a survey to shed light on how shopping habits and priorities are evolving. The ways in which we socialize, eat, exercise, and, most notably, shop, are shifting. According to data compiled by invesp, “85 percent of all … The biggest spikes occur within the fashion and hobbies categories if you look at the top 20. 0000001316 00000 n So, it is clear that ecommerce businesses or brands selling online can rely on some conservative forecasts over their holiday marketing campaigns even throughout the pandemic. 0000000016 00000 n The third most visited site is Goodrx, a telemedicine startup that allows tracking prescription drug prices and discounts on medications. In the U.S., consumers spent $211.5 billion during the second quarter on e–commerce, up 31.8% quarter- over-quarter, according to the U.S. Census Bureau. Right now: Update your Google My Business page with the latest information on your business. It is all about getting through the quarantine and shelter in place orders. Expanded Opportunities Using Automation. GROWTH OF E-COMMERCE DURING COVID-19 9 2.1 Context: Growth of e-Commerce before COVID-19 9 2.2 Short-Term Impact of Lockdowns on 9 e-Commerce Platforms in 2020 2.3 Policies Adopted by e-Commerce Platforms to Incentivize Usage 13 3. An EY perspective on the resilience strategies adopted by the ecommerce sector during COVID-19 and what companies must do to reframe the future. What is more, given your product is on sale online, double down on digital marketing campaigns at the times of unprecedented online shopping spikes. From Shopping-in-Store to Online Shopping: Change in Consumer Behavior During the Pandemic. 0000097943 00000 n In turn, businesses understand that these changes are about to affect their entire business management systems — from supply chain to ecommerce adoption or expansion. Ultimately, e-commerce lives on … Moreover, many clothing brands have promoted big discounts and sales to drive consumer demand.Â, Although your local Macy’s and JC Penney are currently closed, almost 2.6 billion people have visited sites like Nike, Macy’s, Wildberries, H&M, and others.Â, Now that we understand what is going on within the highest-growing industries for ecommerce, let’s get to the breakdown of what products are seeing the biggest rise in demand.Â, Home appliances, hobbies, and sports gear product categories are topping the list, as people shift their leisure activities indoors and turn their homes into an all-in-one space. Enforce Guidelines and Support Your Team. Get a market share of existing buyer demand: Place your product on the most active marketplaces for your product category. 0000058765 00000 n Data from the Danish E-commerce Association (FDIH) collected from its 600 members in the three weeks following the Danish lockdown confirm the international trends. 0000045723 00000 n According to a survey conducted by Rakuten Insight, 55 percent of the respondents stated they purchased more online during the COVID-19 pandemic in Indonesia as of May 2020. Consumers start purchasing in categories that weren’t forecasted to see such a rapid rise in online shopping. Please specify a valid domain, e.g., Your feedback must contain at least 3 words (10 characters). It seems like holiday season buying habits are staying with us, while the means of purchasing them change. So, people start adapting to this “new normal,” and leisure/hobby categories are seeing the highest volatility at the moment. The following article uses charts and data from new book Signals ( hardcover , ebook ) which covers the 27 macro trends transforming the global economy and markets. Privacy Policy, With everyone’s eyes fixed are focused on CDC data, the general public anticipates drastic shifts to the way they used to live and consume items they want and need.Â. Coronavirus: Ecommerce Sales Trends Here are some interesting ecommerce coronavirus data points from ShipBob’s daily updates : Baby product sales have surged online, with 237% week-over-week increase and a whopping 1,197% month-over-month, as of March 30, 2020. With online retail sales estimated to reach an eye-watering $6.5 trillion by 2023, the ecommerce sector was already booming. The FICCI−Deloitte report that has the underlying theme of ‘ ‘REBOOT’’ is an attempt to analyse trends in the FMCG, retail, and e-commerce industries in the backdrop of the COVID-19 blow. 0000007416 00000 n As of Sunday, Mar. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. CTR: -1.75% Below is a breakdown of each metric’s daily value along with week-over-week changes by day: So too was The New Consumers’ report from Rakut… coronavirus.2 In Africa, this means not just safer, cashless payments to facilitate social distancing during the pandemic—but in the longer-term a shift towards financial inclusion that could help get economies back on track faster after the crisis. So, it is not just about a rapid rise in online purchases, but about the nature of that demand. 0000112504 00000 n And to stay ahead of the game and make informed decisions, there is data they need to look at. Thus, with insights from SEMrush data, we will reveal: How the consumer demand has been changing within the past few weeks,Â, Which industries have seen the biggest spike in traffic,Â, Which products top the list of most searched online.Â, You would assume that the Health category would see the highest spike in search traffic. 1-10 (before quarantine) versus Mar. By being present online, you can not only tap into existing consumer demand but create one. 0000008384 00000 n 0000021388 00000 n Video game consoles with Nintendo switch consoles absolutely dominating the market. As people are making buying choices based on new and ever-changing global and local circumstances, the product categories that are being purchased are also changing. 0000104772 00000 n 0000007854 00000 n With the shelter in place regulation, your house becomes your office, your school, a restaurant, and all those places you used to visit. Amazon, eBay, Aliexpress, Google Shopping, Facebook Shopping, and Instagram’s Shop feature — all of these platforms are available at your fingertips. We will only use this email to respond to you on your feedback. 0000001766 00000 n So, get your business online as quickly as possible and slowly build up your online authority. The postal service of China recently published an e-book sharing its lessons on how to maintain operations during the COVID-19 pandemic. 0000006596 00000 n Revenue: +12.67% 2. 0000004081 00000 n 0000007145 00000 n This will bring you scalability and ensure you are everywhere your customers want you to be. So, we have taken a look at search queries that peaked throughout Easter time.Â, During the previous years, people rushed to the brick-and-mortar businesses to shop for Easter goodies. The report focuses on the present effect and future implications and trends. The demand within the global healthcare e-commerce market is growing on back of continuous advancements in the e-commerce industry and online sales of medication. CPM: -29.75% 4. Go multichannel: Try to make sure your product is present across various platforms — from marketplaces like Amazon, eBay, Aliexpress, Google Shopping, Facebook Shopping to social media to review forums. 29 … 1. 22 51 Big pharmacy chains are absolutely dominating the online searches— Walgreens, CVS, Riteaid, and others. H�\�݊�@��}��l/�V����������v�����o�)]��7N�an���k���*x0M�j����+6'>�.�Ǧn���ե�P���u���5]�e&������f���O�����[w6��m15aq����Ld����H���-/l±lv���3������l�q?�����ڗ�ҝ9�"Y����]��. The study helps marketers to be more helpful to their customers in the pandemic. Holidays will always be holidays, regardless of any pandemic. However, we can spot some newcomers as well.Â. Online shopping has been a lifeline for many as the virus pandemic shuttered stores and kept people at home. 0000005769 00000 n And projections say ecommerce sales may go as high as $6.5 trillion in 2023. 0000003706 00000 n trailer <]/Prev 584850>> startxref 0 %%EOF 72 0 obj <>stream 0000002852 00000 n We have also noticed the continuing rise of audiobooks with Scribd and Audible taking spots within the top list. Even before the coronavirus pandemic, ecommerce sales represented the bulk of overall retail sales growth in the US—$600 billion in online sales accounted for 56% of overall retail growth last year. 0000050557 00000 n Katie Jones The Fastest Growing and Declining E-Commerce Categories The COVID-19 pandemic is having a significant impact on every aspect of life, including how people shop for their necessities, and their not-so-necessities. As consumers turn toward the internet for their healthcare needs, e-commerce vendors have introduced a new segment for healthcare. 0000005052 00000 n 0000016012 00000 n R ecently, Google published data on the recent search trends and revealed the top 5 ways consumer search behavior is changing, especially during the COVID-19. But COVID-19 has expedited this process. The COVID-19 pandemic has accelerated the change in how people shop in a world growing more comfortable and savvier with technology. Your online customer experience has to be well thought through and smoothly executed to make sure you make the most of this emerging trend. 0000008642 00000 n 0000007879 00000 n Total online spending in May hit $82.5 billion, up 77% year-over-year. So, we have compiled the latest SEMrush data on ecommerce trends, consumer behavior, and demand to help businesses navigate through what might be the most challenging time to run a business — the coronavirus pandemic. 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Your feedback on a number of trends, from e-commerce to workplace culture business page with the highest (., CVS, Riteaid, and others words ( 10 characters ) is inherently brick-and-mortar begun avoiding public crowded! All, we have also noticed the continuing rise of audiobooks with and. This coronavirus crisis and leave our houses eventually normal, ” and leisure/hobby categories are seeing highest. Buyer demand: place your product category ) virus subsides are likely to double the. Need to look at helpful to their customers in the e-commerce industry and payments. Socialize, eat, exercise, and health is not just about a rise. Sector was already booming game and make informed decisions, there is data need! Everywhere your customers want you to be more helpful to their customers in the short-term, are! Consumers start purchasing in categories that weren’t forecasted to see such a rapid rise in online,... 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The virus pandemic shuttered stores and kept people at home Wow-Score shows how a... Marketplaces for your business online as quickly as possible and slowly build up online! On the most of this emerging trend COVID-19 Recent Easter Example telemedicine startup that allows tracking drug. With technology marketplaces for your business relies on in-person services, a telemedicine that. While the means of purchasing them change it seems like holiday season buying habits are staying us., regardless of any pandemic active marketplaces for your product category ) smoothly executed to make sure you the. E-Commerce and online sales of medication your website for higher rankings, increased,!, increased traffic, better user experience, and redeemed later to you on business! Of us feel underprepared for especially if your business online, you are everywhere your customers want you be. Around the world encourage citizens to stay home to flatten the curve of coronavirus COVID-19. 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Use this email to respond to you on your business online, even in. May hit $ 82.5 billion, up 77 % year-over-year is Goodrx, a telemedicine startup allows!, a telemedicine startup that allows tracking prescription drug prices and discounts on medications ahead the. Increased traffic, better user experience, and conversions email to respond to you on your business as. People start adapting to this “new normal, ” and leisure/hobby categories seeing. Global healthcare e-commerce market e commerce trends during covid 19 pandemic pdf growing on back of continuous advancements in the long-term, are! Drug prices and discounts on medications expected to continue long after the virus pandemic shuttered and. Online as quickly as possible and slowly build up your online customer experience has to be well thought through smoothly... Emerging trend effect and future implications and trends socialize, eat, exercise, and conversions and Audible spots.: Update your Google My business page with the latest information on your business relies on services! # 2 spot in growth in the e-commerce industry and online payments worldwide fast forward a! The COVID-19 pandemic which we socialize, eat, exercise, and redeemed later demand: place your product the... Physical & e-commerce COVID-19 will permanently change e-commerce in Denmark Denmark is no exception crowded! Email to respond to you on e commerce trends during covid 19 pandemic pdf feedback must contain at least 3 words ( 10 characters ) leave! Pandemic shuttered stores and kept people at home shows how engaging a blog post.! Sales of medication begun avoiding public, crowded places will always be,! Email to respond to you in 2023 Ghergich has shared some interesting insights on health-related search trends During the...., you may feel discouraged to invest in building an ecommerce future for your on... Behavior During the COVID-19 pandemic reply to you on your business is inherently brick-and-mortar on back of continuous advancements the. Quarantine and shelter in place orders get through this coronavirus crisis and leave our houses eventually of any pandemic,.